I am reading 80/20 Sales and Marketing by Perry Marshall. This book has me thinking about how Pareto’s Principle applies to EVERYTHING in my life and business. If you don’t already know Pareto’s Principle, here it is: 80% of the effects come from 20% of the causes.
This principle can be applied to the top income-producing customers in my client base, and to the clothes I wear most often. Once you begin looking at the world with Pareto googles, it will change everything, which is why Perry Marshall wrote his book. Click here to get your own copy of it.