Act Like an Author

Guerrilla Marketing Tactics for Authors

Young mountain gorilla face(Gorilla gorilla berengel)If you are looking for ways to leverage your book into new business for your consulting practice, I recommend implementing some or all of the tactics outlined below.  Al Lautenslager, co-author with Jay Conrad Levinson, of the best seller, Guerilla Marketing in 30 Days. He shared ways he has gained new business using his books as a launching pad during his interviewed with Stephanie Chandler, founder of the Nonfiction Authors Association.

Act like an author

  • Tell people you are an author, speaker, consultant.
  • Speak everywhere you can, whether or not you are being paid. If you are doing a book talk, contact local business groups and offer to speak. You never know who will be in the audience who can propel your marketing to a wider or possibly world-wide audience. In Al’s case, a free talk to the San Diego Chamber of Commerce lead to his being booked by Carnival Cruise Lines, meeting Donald Trump and becoming a judge on “The Apprentice”.
  • Keep your biography up-to-date.
  • Scan the web for breaking news in your areas of expertise.
  • Tie your articles and posts to current events.
  • Comment on trending stories based on your expertise.
  • Be ready to respond to requests by media (radio, t.v., print, blogging.)
  • Find media events that relate to your expertise and see if you can participate.
  • Use social media conversations (Facebook, LinkedIn, Twitter, Google+, Pinterest) to update your audience about where you will be appearing and what you are doing.
  • Use Pinterest back links to drive traffic to websites that give details of what you want them to know.
  • Use hashtags (#) to make it easier to find your content.
  • Create your own events. Build packages and tours that relate to your area of expertise.
  • Fusion marketing: find collaborators and market as a team.
  • Use email marketing to direct offline calls to action.
  • Use direct mail to market online calls to actions.
  • Inform everyone who can benefit about how you can help them.

Get Guerrilla Marketing in 30 Days, 2nd Edition at




About Judy Baker

Judy Baker helps authors sell more books. She trains speakers to cultivate clients and grow their profits. Ms. Baker is a branding expert who builds brands, creates compelling conversations and memorable visuals. She transforms your passion into profits, one-step-at-a-time.