An Author Website That Works


Chip and Dan Heath, authors and brothers, have three books in their portfolio:
Made to Stick

Switch: How to Change Things When Change is Hard

Decisive; How to Make Better Choices in Life and Work

I’ve read the first two books. I plan on reading Decisive. Even when I was a child, I recall my ability to see many sides of a situation or question and struggling with picking the “right” answer when it appeared that several different options could work. Finding new ways to approach making a decision with confidence is something I want.

Stories, Guides and Gifts

Looking at the Heath Brothers website, it hit me: it is a beautifully designed conversation.Yes, I said conversation. Marketing is a conversation. The Heath Brothers web site is an example of well-thought out communication. It uses:

  • Stories
  • Sample chapters from their books
  • A blog about their ideas
  • Includes downloadable files (audio and pdf)
  • Workbooks
  • Book Guides
  • Book Club Questions
  • Concise biographies of the authors
  • Links to purchase the book
  • Crisp, easy to understand navigation
  • Clickable visuals (covers of the books and guides and buttons for the sites to buy the books)
  • A small amount of text
  • An opt-in form for their newsletter
  • A simple way to register for their site and downloadable (free) resources

See if you can add some of these elements to your  author website and if you come up with other ideas, please share them.


About Judy Baker

Judy Baker helps authors sell more books. She trains speakers to cultivate clients and grow their profits. Ms. Baker is a branding expert who builds brands, creates compelling conversations and memorable visuals. She transforms your passion into profits, one-step-at-a-time.