Bees know how to network effectively. They have a strong social structure. They share information and responsibilities are clearly defined. Each member of the hive is dependent on the actions of others. When scout bees leave the hive to search for food, they are moving on purpose. When they find food, they share the information with their co-workers. Their lives depend upon their actions. The Queen relies on the worker bees to feed and care for her. The guard bees keep the hive safe from threats. Nurse bees care for the baby bees.
What could happen if you behaved like a bee? Would your decision tree for marketing activities shift from being a casual thought to a matter of life or death? If the life of your business is based on whether or not you have clients, then it makes sense to do everything you can to be sure you are well-known in your business community. Here are some of the actions you would take seriously if you were a bee:
- Serve the Queen (your business)
- Act to preserve the hive (everyone in your business)
- Find food for the hive (go out into the world and search for clients)
- Go where the food is
- Interact with your food
- Tell your co-workers where to find food