Almanac

Your annual guide to marketing


The Stages of Grief and My Computer

Don’t let this happen to you! I thought I had a fool-proof back up strategy for my computer. Turns out, I was a fool. Watch this short (2 minutes and 23 second) video Remember these three cardinal rules: Always have multiple backups of your important data Choose at least one […]

80/20 Rule

I am reading 80/20 Sales and Marketing by Perry Marshall. This book has me thinking about how Pareto’s Principle applies to EVERYTHING in my life and business. If you don’t already know Pareto’s Principle, here it is: 80% of the effects come from 20% of the causes. This principle can be applied […]

teamwork

Independent Publishing Takes a Team to Succeed

I am a member of The Bay Area Independent Publishers Association, (BAIPA). Our June meeting we had a panel followed by a workshop focused on what works to successfully launch and sell lots of books. What stood out is the need to organize the process. Having a system, tracking actions and reactions […]