Fine Tuning

Making adjustments to your mix of clients, how you are providing services, the care and feeding of your market.


80/20 Rule

I am reading 80/20 Sales and Marketing by Perry Marshall. This book has me thinking about how Pareto’s Principle applies to EVERYTHING in my life and business. If you don’t already know Pareto’s Principle, here it is: 80% of the effects come from 20% of the causes. This principle can be applied […]