Marketing Garden


Marketing Magic

Tip or Treat Marketing doesn’t have to be scary or time consuming. When you do a little something every day, at the end of the year, you will have gained more treats than you ever thought possible when you were operating without a marketing plan. Take the Randomness Out of […]
Witch zapping her magic wand

Authors Need a Brand

You might ask why a brand is important for an author or self-publisher. In 2012, a study released by Bowker, the company that issues ISBNs (book identifier codes) stated that the number of self-published books has increased 287% since 2006. That translates to over 235,000 titles in print.  Add in […]
Grantham-Press-Pen-Only-square-logo

Crazy Eyes

Crazy EyesIn case you aren’t sure, here is a quick how to guide on ways to drive your customers away.

How to Deliver Terrible Customer Service

  1. Don’t listen to the customer
  2. Rush to give information before you have all the facts
  3. Make it hard for the customer to reach you
  4. Talk over your customer when they are explaining what they are experiencing
  5. If you have a support section on your website, make it difficult to decipher
  6. Speak in jargon
  7. Put your customer on hold and make them listen to annoying music
  8. Respond to support requests very slowly, two or three days after being contacted.
  9. Tell you customer you are sorry for their problem without providing a solution
  10. Never admit you “don’t know’ what to do
  11. Never ask for clarification
  12. Never ask for help in solving a difficult problem
  13. Be sure to cause more problems for your customer
  14. Repeat all of the above several times to be sure your customer is completely disappointed

Got a Customer Service Story to Share?

What is your story of great or horrific customer service? Share them with me. I’ll contact you if your story is selected to go into my book.


Act Like an Author

Guerrilla Marketing Tactics for Authors If you are looking for ways to leverage your book into new business for your consulting practice, I recommend implementing some or all of the tactics outlined below.  Al Lautenslager, co-author with Jay Conrad Levinson, of the best seller, Guerilla Marketing in 30 Days. He shared […]
Young mountain gorilla face(Gorilla gorilla berengel)

Focus

This morning in yoga class, we had a few challenges. They are remodeling different parts of the fitness club and there are sounds associated with construction. At the end of class, when we normally have a quiet time and our meditation, a very loud piece of equipment started up, so our instructor said he was done and we all laughed.

It’s all about focus

There’s always some noise going on, and our ability to let it be there, and still be focused, is what I want to talk about today.

In business there’s always going to be distractions

It might be the phone ringing. It might be something didn’t arrive on time. It could be a new client. It could be your equipment failure. You name it. There are going to be a lot of different things competing for your time, your attention and focus. Your ability to stay centered and to concentrate and focused on what is important will make a big difference in your business.

If your focus is in growing your business, what activities are you doing on a regular basis to show up, to increase your visibility, and to connect with people? If you say that’s your focus, but you never attend any networking events, you never are posting on line, you’re not engaging in conversations whether in person, on the phone, or in print, how do you expect people to know who you are and want to be in a conversation with you?

If your focus is on how to improve how your business is running, what steps are you taking to make sure that you have the right tools, the right people, the right support?

Just for today

See what you’re focusing on, where you are spending your time, and do you have what you need in order to have the focus and the results that you want.

I’m Judy Baker. My business is brandvines, helping you launch your business, launch your brand.

Thank you.


Book Ravens

Help for the Introverted Author

Building Your Book Brand   Introvert: “a shy, reticent, and typically self-centered person.”    Many of the authors I know would fit this description (although I am not sure I agree with the bit about being self-centered). Authors like to work alone when writing. I’ve met many authors who hold […]