Growing your sphere of influence, reaching beyond your immediate customers to their friends, family and customers

Act Like an Author

Guerrilla Marketing Tactics for Authors If you are looking for ways to leverage your book into new business for your consulting practice, I recommend implementing some or all of the tactics outlined below.  Al Lautenslager, co-author with Jay Conrad Levinson, of the best seller, Guerilla Marketing in 30 Days. He shared […]
Young mountain gorilla face(Gorilla gorilla berengel)

Help for the Introverted Author

Building Your Book Brand   Introvert: “a shy, reticent, and typically self-centered person.”    Many of the authors I know would fit this description (although I am not sure I agree with the bit about being self-centered). Authors like to work alone when writing. I’ve met many authors who hold […]
Book Ravens

10 minute timer

The 10 Minute Rule

“Well begun is half done.” Aristotle  “The beginning is half the whole.” Pythagoras or, as Stephen Covey stated: “Begin with the end in mind.” Intellectually I know any project can be accomplished in small bits. My emotional reality complains and says that the opposite is true. What Would Be Possible […]