You can gain visibility by investing time and energy on a project that is important to you and while you are doing that, you will be in the world with the kind of people you want to engage. As we will see over the coming months, the 2016 Presidential Race is a wonderful model in how to gain support by being visible.
Marketing is Like Dating
Did you know that if you want to find a date, you have to be in the same place as other people who are interested in dating? Sure, it is a blinding flash of the obvious, yet we all have friends who complain about being single and they are stay home alone instead of going out to places where they might actually meet a prospective date.
The same holds true for finding customers. If you are visible to potential customers, they can hire you. If they don’t know who you are, those people who might be a perfect match to what you have to offer are never, ever, going to become your customer if they never meet you. And also like dating, you are not likely to ask someone to marry you on a first date. You are going to spend time getting to know each other before you move the relationship forward. So, don’t rush the process of getting to know prospective customers if you expect to have a healthy, long-term relationship with them.
Being Yourself Trumps Being Perfect
Pun intended. Who would have thought that Donald Trump would be the front runner in the 2016 Presidential Race? He is far from perfect, in fact, he acknowledges many of his own imperfections. But, what he is doing that is working: he is highly VISIBLE!!!!! I may not agree with his politics, but his marketing instincts are on the money.
Not everyone has to like you
Pay attention to people who support you and are interested in what you have to offer. Your job is not to convince people, your job is to convert those who see themselves in the solutions you offer.
A Simple Cure for Writer’s Block
I came across a wonderful, inspiring quote that shifted the way I approach blogging. I expect if you take it to heart, it will cure your writer’s block too:
“Be prolific. Not precious.”
This take the heat off. Showing up regularly is more important that agonizing over that masterpiece of an article that never gets publisher. It is also a reminder that you need to be discoverable and one of the keys to be discoverable is to get your great expertise out into the world.
- Get yourself and your ideas out into the world
- Be real
- Be prolific
- Be discoverable
Let me know what is working for you and how you are making a difference in the world.
You can find marketing tips for authors at my sister site, brandvines.com