Building Your Book Brand
|Introvert: “a shy, reticent, and typically self-centered person.”|
Many of the authors I know would fit this description (although I am not sure I agree with the bit about being self-centered). Authors like to work alone when writing. I’ve met many authors who hold some of these beliefs about marketing: it is as frightening as waking up and finding yourself in a home invaded by creatures from outer space and it is just as alien.
Writing Well is Your Secret Weapon
Enter Peter Bowerman, author of “The Well-Fed Writer®” and “The Well-Fed Publisher®” series. Peter shared his knowledge of how he has made a living as a non-fiction writer for hire and publisher for the past 14 years. He informed and entertained the audience of aspiring and writers and publishers at the August meeting of the Bay Area Independent Publishers meeting.
As Peter noted, the number one key to selling your work: “Write the best book you can.” Good writing is highly important. Write well, give lots of good information, and your audience will sing your praises. From there, you need to make your writing accessible and visible.When you make it easy for people to find your book, read it, comment on it and purchase it, you have the opportunity to sell your work and if applicable, your related consulting services.
Places Where Authors Can Thrive
BookBaby not only provides distribution services for authors, the website is filled with useful tips for self-publishers. I subscribe to their blog. The topic of an article caught my attention: “Get Reviews for Your Self-Published Book”. It includes ten links to sites where you can get your book reviewed. People trust word-of-mouth more than any other form of advertising, so getting your book reviewed is a critical strategy for successfully selling and promoting your book. (Brian Felsen, founder of BookBaby spoke at BAIPA in 2012.)
A willingness to expose myself and my work is not a quality universally inherent in those of us born before the dawn of the digital revolution. The advantage goes to members of Generation Z and the ease with which they tweet and post. These digital communications have been widely accepted the Millennials and Gen Z’s. Learning and adapting to be transparent and somewhat vulnerable in public brings a new vocabulary to marketing.
Marketing may remain difficult to embrace for the true introvert
Social media has, in some ways, made it easier for even an introverted author to successfully put their book in front of the public. Social media gives us new and innovative ways to connect with our readers. Posting on my blog is far less fear provoking than standing up in front of a room full of strangers. (I actually like being in front of a live audience.)
Think Like a Homesteader
Instead of feeling that it is critical to push yourself into all of possible social channels at once, explore one or two where you feel a kinship. Like a homesteader on the prairie, push beyond your boundaries into the edges of your comfort zone, expanding your perimeter gently as you gain a sense of home and familiarity.