Make it Easy


After struggling to figure out how to work with a website that sells customizable products, I started thinking about why it was so difficult. The main obstacle was the site interface. The navigation was murky. There was not a clear, step-by-step process. I found myself hunting for clues about what to do. It took several calls to customer service to accomplish what I wanted to do. The process was time consuming as well as confusing. Because of my experience, it is not likely I would recommend using this site to others, especially since they are not the only ones to offer these services.

  • Have you ever gone into a store and felt like you were invisible?
  • Have you ever gone to a website to make a purchase and couldn’t find a way to buy what you wanted?
  • Or you called someone you met at an event because you wanted to explore working with them, and they never returned your call?

If you have experienced any of these scenarios, watch this 4 minute video and tell me your story about when it was hard to complete a transaction.


About Judy Baker

Judy Baker helps authors sell more books. She trains speakers to cultivate clients and grow their profits. Ms. Baker is a branding expert who builds brands, creates compelling conversations and memorable visuals. She transforms your passion into profits, one-step-at-a-time.