marketing


80/20 Rule

I am reading 80/20 Sales and Marketing by Perry Marshall. This book has me thinking about how Pareto’s Principle applies to EVERYTHING in my life and business. If you don’t already know Pareto’s Principle, here it is: 80% of the effects come from 20% of the causes. This principle can be applied […]

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Baby, It is Really Cold Outside!

The current cold-weather has caused much alarm among gardeners and homeowners in the North Bay. We are experiencing freezing and below freezing temperatures at night, and it’s not all that warm during the daytime either. In fact, our temperatures in Sonoma were lower than in some of the Eastern states. […]

Planting Seeds: Social Selling with LinkedIn

Sometimes the best plan of action is to take a step back. Over the past month, I invested time in learning how to use software tools more effectively to leverage my time, my influence, and improve my confidence and expertise in ways that benefit my clients and ultimately, me too. […]
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