On the urging of my friend, Michael North, I planted an indoor patch of lawn. The seeds took several weeks to germinate. I carefully followed the instructions on the seed packet. I filled the planter with just the right amount of soil. I put the tiny seeds on top of the soil and put a thin layer of dirt on top of the seeds. Then I watched and waited. I watered the planter each day, several times, misting the soil to keep it moist. Grass seeds have shallow roots that dry out easily. Too much water and they drown. Too little and they die. I was diligent in my efforts to keep these little guys alive, even though I had no evidence that they would eventually sprout. I asked my husband if I had done something wrong after I didn’t see any signs of life after the first week.
I stayed the course and continued to water the planter gently several times a day. I was rewarded and I have the start of my indoor lawn in a pot.
This was a good reminder of how to cultivate clients. New clients are like the tender shoots. They are shy and waiting for a warm and friendly environment before they venture out into the world. Give them nourishment, frequent attention and monitor their progress.
How to be a Happy Gardener and Happy Business Owner
- Follow the sun
- Give your plants enough of what they need every day
- Take care of your investment and you will reap rewards