Do you know your audience?
Can you succinctly tell the story of why your book is of value to your audience in a single sentence? If not, do you expect readers to know why they would want to read your book?
Author, Know Thy Readers
When you know who you are writing for, it become easier to state the reasons why your book can:
- Help them solve a problem
- Save time
- Save money
- Make a great gift
When you can answer this question, you will be well on your way to having the content for your website, your description for your ISBN registration, a blurb for your book cover, and an easy way to engage with people about your book. You’ll have clarity in your communication. You can share your knowledge with potential meeting planners, the media, and, in your own mind.
Marketing is a conversation
If you need help distilling the purpose for reading your book into a single sentence, let’s talk.